A couple of friends treated my wife and I to dinner at The Cheesecake Factory this past Saturday ((Excellent food. Excellent cheesecake.)), and afterwards we walked around The Fashion Mall for a bit to work off a bit of the meal. We ended up stepping into the Apple store there, which may have been a big mistake – I think I’ve become an even bigger fan of Apple products.

I’ve been drooling over iPod for a little while now, and previously I’d mentioned that I was interested in acquiring an 8GB iPod Nano in the black flavor. However, after having actually handled a couple of these devices in-store, I’ve been wooed and won by the iPod itself. ((It seems that iPod and iPod Video have now become one and the same. iPod Nano seems to have taken the place of the regular iPod with iPod Video becoming the standard for the larger variety.)) The 8GB iPod Nano runs the same prices as the 30GB iPod, the only difference, of course, being the physical sizes of the two devices. Being the practical man that I am, I have repented of my desire for the smaller iPod Nano and have changed my allegiances to the larger, more powerful iPod. And for just $100 more, I could nab the larger 80GB iPod, leaving me plenty of room to further expand my music library.

Apple has also done very well in product design. All the Apple products now look sharp, sleek, and sexy. They actually look like the electronic devices of the future and are built in such a way as to be immensely functional and practical while also being easy on the eyes. The graphics displays are all exceptionally crisp and clean and almost make my mouth water. Plus, Apple products are work-horses – they’re built for power and durability and are designed to last a long, long time. My wife has wanted a G4 or G5 for quite some time now, and after having seen them up close and personal myself, I think now _I_ want one, too. Another marketing device that Apple has done right – opening up a store to let people come in and play with all the ‘toys.’

Does that make me a mindless automaton?

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