LaTeX vs. Latex

I’m on a mailing list for a

LaTeX

newsgroup, so I receive a digest of new postings a couple of times a day. I was skimming through the new messages in my Gmail inbox a few moments ago when some of the Google-placed ads and helpful links, which I usually ignore into invisibility, caught my eye. Check it out:

latex

Click for larger view

I’m actually kind of amused by the listing. It’s one of those times where you really wish Google’s search API would actually take case-sensitivity into account. I think they got it closer to correct with the ‘More About…’ links, but still, I’m scared to click on anything since I don’t actually know where they go.

Have anything to add to the conversation?